Building Brands Through Strategy, Storytelling, and Performance

Headshot of Aura Mihai on black background.

Marketing & PR leader with 15+ years of international experience across luxury hospitality, global entertainment, corporate manufacturing, and education.

Work with Me
Work with Me

My Approach

Effective marketing is not noise. It is alignment.

My approach integrates strategic clarity, compelling storytelling, and performance-driven execution. Every campaign, launch, and communication initiative begins with positioning — and ends with measurable impact.

Strategic Foundation

Before tactics come positioning. I define audience, competitive landscape, and brand narrative before activating channels.

Integrated Campaign Thinking

Campaigns are ecosystems. PR, digital, partnerships, paid media, and experiential elements must align under one cohesive strategy.

Story-Led Execution

Strong brands communicate with clarity and intention. I craft narratives that resonate across markets and cultures.

Performance & Refinement

Data informs refinement. I monitor engagement, media reach, and campaign performance to continuously optimize outcomes.

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    Strategic Brand Leadership

    15+ years building and positioning brands in competitive international markets.

  • Aura Mihai Macbook Pro, mouse, and work desk

    Campaign & PR Execution

    Multilingual campaign launches, media relations, and integrated communications.

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    Global Market Impact

    Luxury hospitality, global entertainment, corporate, and education sectors.

Privilege Ibiza

As Marketing & Communications Manager at Privilege Ibiza — the world’s largest nightclub — I led the strategic narrative, visibility and campaign execution for one of the most competitive nightlife markets globally.

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Case Studies

Luxury Hospitality

Over a decade in Ibiza’s luxury hospitality sector, I led marketing initiatives for premium restaurant concepts, aligning brand storytelling, performance campaigns, and referral ecosystems to drive reservations and revenue growth.

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York Rose Language School

At York Rose Language School, I led brand strategy and digital communication, translating the founder’s educational vision into a structured, emotionally resonant identity. I developed the website architecture, messaging framework, local SEO strategy, and program positioning to differentiate the school in a competitive market.

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Get in Touch!

Schedule a free 1:1 introductory session with me to discuss your marketing & PR needs.

Book Consultation
Book Consultation